FanPost

Shimano buys Pearl Izumi

Bike Biz is reporting that Shimano has acquired Pearl Izumi and will continue to operate it as a separate entity. this should allow Pearl to swing a pretty big bat with research and development and marketing. Article Here.

Interesting the number of buyouts in the cycling world. Is this the start of a business change for cycling? Maybe the larger companies are seeing opportunities in the growing market of cycling?

Thoughts?