The Rock Racing online store went live overnight. The pro apparel won't be easy on your wallet - $210 for a jersey, $230 for bibs for the "Venom" kit.

A little disappointing are the extras: booties, arm warmers and gloves. All seem to be "coming soon." Socks are 15 bucks.

They have also added their "trackside" apparel and the prices are a little more reasonable than at the Tour of California. Water bottles are down to $8 (from $12) and a hat is only $20. They even have stickers ($5).