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Around SBN: Bracketology 2012: Duke Finally Steps Up To The No. 1 Line

Scott (nee Saunier Duval) Gets New Sponsor

And that would be... American Beef, a company from Chihuahua, Mexico. They'll get second billing, e.g., Team Scott-American Beef. VN article lists some other Mexican backers. I'm not sure what their angle is, presumably it's selling stuff in Spain. And the squadra is trying to get back into the Vuelta.

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Team Scott - American Beef

Now with 50% less doping and 25% more Mad Cow Disease.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 3:50 PM EDT reply actions  

American Beef? But they're from Mexico?

Shouldn’t that be copyright/trademark infringement? Er wait, I don’t think a country can claim that, but still, wtf?!

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 3:57 PM EDT reply actions  

Let me clarify before I get the whole "Mexicans are Americans, they're NORTH Americans" comment

American means American and North American generally means Canadian or possibly Mexican, but American is American.

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 3:59 PM EDT up reply actions  

OK

but we’ve got plenty of private businesses called “Mexican restaurants” so I don’t think there’s a big issue here. I would imagine their angle is to evoke western range beef and coopt that image. But if anyone really cares about this (obviously not me) I’m sure a few seconds of research will clear it all up.

"If writing too much about the Classics is wrong, I don't want to be right."

by Chris Fontecchio on Jul 25, 2008 4:10 PM EDT up reply actions  

terrible name...American beef...!!!

it conjures up images of feed lot cattle injected with growth hormones and fed genetically modified corn.

live to ride, ride to live

by orangekick on Jul 25, 2008 4:22 PM EDT up reply actions  

They're called Mexican restuarants because of the type of food they sell

Not because there are necessarily Mexicans running the restaurants. Well, that’s pretty much what it means here in Tucson, but I’m straying from my thoughts. There’s no difference between American beef and any other style of beef, except maybe the added growth hormones and modified corn that Orangekick is talking about. I don’t really care if they call themselves American Beef, but it is confusing for the target of the sponsor’s intended audience, Europe.

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 4:27 PM EDT up reply actions  

yeh

well, the desert rangelands that American beef is famous for extend into northern Mexico. It’s possible their health regulations lead to different practices, but historically the cattle industry was pretty much the same on both sides of the boundary. Anyway, it’s all marketing nonsense, and if the Europeans fall for it, that’s their problem.

"If writing too much about the Classics is wrong, I don't want to be right."

by Chris Fontecchio on Jul 25, 2008 4:33 PM EDT up reply actions  

Look it's just

cattle eating ground up other cattle. What’s the big deal?

Now if they ever start messing around with chicken I’ll be pretty upset.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:35 PM EDT up reply actions  

Whaaaaaaaaaaaaaaaaaat?

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:41 PM EDT up reply actions  

It's a non-sequitor...

I thought you were going on vacation?

by swells on Jul 25, 2008 4:43 PM EDT up reply actions  

in 8 hours

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:46 PM EDT up reply actions  

Thanks Dude, I will

Riding, drinking coffee, drinking vodka, boogie boarding with the kids, barbecue – it’s pretty much perfect.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:51 PM EDT up reply actions  

I trust

these are all independent events.

by australopithecine on Jul 25, 2008 4:57 PM EDT up reply actions  

I usually combine two of them,

but you’ll have to guess which ones.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 5:00 PM EDT up reply actions  

Drew finds a nice road barrier on a cliff overlooking the lake...

He gets the boogy board strapped to his side. He pedals up the climb drinking coffee to help get the mojo going. Gets to the top. Turns around. Pedals down. Does his best schleck impression off the side, into the water, where he boogys back to find a nicely chilled vodka and perfectly grilled brats and burgers. :-)

"The most wasted day is that in which we have not laughed."

by nikki on Jul 25, 2008 5:11 PM EDT up reply actions  

Personally...

THIS is a much better vacation thought. But that’s just me.

"The most wasted day is that in which we have not laughed."

by nikki on Jul 25, 2008 7:03 PM EDT up reply actions  

Really Michael Boogerd renting a room from your kids?

I would have thought he could afford a hotelroom.?

by Jens on Jul 25, 2008 5:14 PM EDT up reply actions  

Dropping deuces!!!

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 6:00 PM EDT up reply actions  

That didn't come out right

Drew mentioned he would be

Riding, drinking coffee, drinking vodka, boogie boarding with the kids, barbecue – it’s pretty much perfect.

The dropping deuces part was to be included in that list.

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 6:01 PM EDT up reply actions  

As a sometime haver of chickens

If you don’t look after them properly chicken cannabilism is certainly a known problem.

by Rothko on Jul 25, 2008 8:17 PM EDT up reply actions  

Hmm you've never had Kobe beef?

It’s nothing like American feed lot meat. It’s the only beef I’ll eat. Damned expensive though, so it a very rare thing indeed.

by Christopher See on Jul 25, 2008 7:12 PM EDT up reply actions  

There it is

haha

If you don't have time to do it right the first time, when are you going to have time to do it again?

by CannonDowell on Jul 25, 2008 3:58 PM EDT reply actions  

American Beef

Their site is being remodeled.

From archive.org you can see some of their old pages, and you can get a Google translation.

’’We are a proud Mexican, with our plant operations located in the City of Chihuahua, near one of the most important border with the United States.

Situados en un lugar privilegiado, tanto para la distribución nacional como para la exportación a diversos destinos. Situated in a privileged place, both for domestic distribution as for export to various destinations.’‘

-Greg

by gregm on Jul 25, 2008 4:21 PM EDT reply actions  

American Chihuahua Beef?

Do you know how many of those little buggers you have to grind up to make a good burger? How does this company stay in business?

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:24 PM EDT reply actions  

Maybe they added a little coyote to go with the Chihuahua for filler

They populate the area like rats.

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 4:28 PM EDT up reply actions  

Chihuahua?

Is that what they use to make sliders?

by Jimbo... on Jul 25, 2008 4:40 PM EDT up reply actions  

slider

For the un-initiated:

-Greg

by gregm on Jul 25, 2008 4:49 PM EDT up reply actions  

I used one of those

to shim my road shoes. Worked pretty well as I recall.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:52 PM EDT up reply actions  

White Castle

pretty much invented these, didn’t they?

by bethie on Jul 25, 2008 5:55 PM EDT up reply actions  

Either them or Krystal (the southern White Castle)

Man I’m gettin’ hungry, mmmmm!!!

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 6:03 PM EDT up reply actions  

Ha Ha

Don’t you know how good the hormones are in Mexico. Chihuahuas the size of donkeys they have. Mind, who posted the link to that foot long chinese chicken breast thick enough to feed a family of seven and guaranteed to give you a big F when the vampires come round.

by Monty. on Jul 26, 2008 4:32 PM EDT up reply actions  

hey...just thinking about Raúl Alcalá

does anyone know what this guy is up to…?

maybe he’s behind the beef…

live to ride, ride to live

by orangekick on Jul 25, 2008 4:49 PM EDT reply actions  

Does this mean we will see jerseys with cows on them

Maybe they will have a jersey design contest .

Will they hire Cattle Evans

by roadside on Jul 25, 2008 4:53 PM EDT reply actions  

Groan!

Someone shun this poster. :-)

by bethie on Jul 25, 2008 4:54 PM EDT up reply actions  

The Brute Squad is already on the way

to Roadside’s house.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Jul 25, 2008 4:55 PM EDT up reply actions  

Maybe

just big black and white spots

by Katiek on Jul 25, 2008 4:55 PM EDT up reply actions  

Or brown spots since they're closer to CA.

And we know how CA likes to brag about their happy damn cows. (wimps)

"The most wasted day is that in which we have not laughed."

by nikki on Jul 25, 2008 5:14 PM EDT up reply actions  

Yeah, my friend from Wisconsin

Takes offense to the happy cows commercials.

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 6:05 PM EDT up reply actions  

Add me to that list.. :-)

Wisconsin cow so rule.

"The most wasted day is that in which we have not laughed."

by nikki on Jul 25, 2008 7:04 PM EDT up reply actions  

inspiration?

Maybe they can use this as inspiration?

-Greg

by gregm on Jul 25, 2008 5:17 PM EDT up reply actions  

So's weez gonna turn youse inta...

Isn’t that more of a Tony Soprano style cliche?

by Christopher See on Jul 25, 2008 7:15 PM EDT up reply actions  

Har Har, Har Har

You so funny!

If I just had one more gear, I...

by SpunOut on Jul 25, 2008 6:04 PM EDT up reply actions  

Or maybe RasMooosan?

Hahahahaha . . . . .
Oh, oh and maybe they will hire Johan Moooseeuw as a new DS to support their classics campaign!?

Yuk, yuk , yuk.

Thank you, thank you! I’m here all week.

by Ryan_Liles on Jul 26, 2008 1:40 AM EDT up reply actions  

It just keeps comin'!

“Maybe they can sign Danish rider Bo Hamburger out of retirement…” – cyclingfans.com

by Ryan_Liles on Jul 26, 2008 6:00 AM EDT up reply actions  

oh boy.. that was is worth some giggles!!!

"The most wasted day is that in which we have not laughed."

by nikki on Jul 26, 2008 9:41 AM EDT up reply actions  

32 comments when I write this

and no one has really mentioned the actual cycling team yet.

We love that team don’t we?

by Jens on Jul 25, 2008 5:17 PM EDT reply actions  

well...

...it’s just that American Beef is very funny. We have enough threads on doping and troubled teams already.

-Greg

by gregm on Jul 25, 2008 5:18 PM EDT up reply actions  

SDV?

YEp, they deserve this.

"If writing too much about the Classics is wrong, I don't want to be right."

by Chris Fontecchio on Jul 25, 2008 6:01 PM EDT up reply actions  

Bueno

Muchas Gracias, amigos

by Jimbo... on Jul 25, 2008 5:53 PM EDT reply actions  

I wonder if

BGH (Bovine Growth Hormone) is testible?

by swells on Jul 25, 2008 6:10 PM EDT reply actions  

looking forward to

Team The Other White Meat sponsored by the American Pork Council

Viva la Lactique

by nrs5000 on Jul 25, 2008 6:38 PM EDT reply actions  

oh, man

you know, I’m not much of an evangelistic vegetarian, but the first time a young rider goes down, we’re talking about downer cows and your last burger.

by Sui Juris on Jul 25, 2008 9:41 PM EDT reply actions  

The Mexicans are coming, one way or another

Their culture already took over another team: Garmin-CHIPOTLE

For all those who need a crash course in international cuisine, chipotle is a smoke-dried jalapeño (yes this is spanish) chili used primarily in Mexican cuisine.

Chipotle is a nahuatl (mexican) word that means “smoked chile.”

by Chainring on Jul 25, 2008 11:04 PM EDT reply actions  

That Mexico to Canada super highway

is actually for bike races! It all makes sense now.

by Jimbo... on Jul 25, 2008 11:33 PM EDT up reply actions  

Víctor Cordero,

direttore della Vuelta, ha espresso con chiarezza la sua posizione riguardo la Scott-American Beef, nuovo nome della Saunier Duval. “A meno che ci siano fatti certi che dimostrino come la società non fosse coinvolta in questa faccenda, cosa che sarebbe molto importante per tutto il ciclismo, non saranno alla Vuelta".
Cordero ha anche sottolineato l’intenzione di non sostituire le formazioni eventualmente escluse.

by lucybears on Jul 26, 2008 4:11 AM EDT reply actions  

Is that what you call...

a Beef Injection?

Racing for Victory and Free Beer!

by DemonCats on Jul 26, 2008 8:05 AM EDT reply actions  

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