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Cervélo Test Team: Update

All the known knowns, known unknowns and unknown unknowns fit to print. Please, no speculation of the sort that'll see emails being received.

Star-divide

The Known Knowns

MD: Thomas Campana

Admin Manager: Theo Maucher

Sports Directors: Jean-Paul van Poppel, Jens Zemke

Riders: Carlos Sastre, Thor Hushvod, Philip Deignan, Daniel Lloyd, Jeremy Hunt

The Known Unknowns

Sports Manager: Scott Sunderland

Riders: Serge Pauwels

The Unkown Unkowns

Riders: Roger Hammond, Daniel Fleeman, Heinrich Haussler, Iñigo Cuesta, Andreas Klier, Simon Gerrans

Comment 81 comments  |  1 recs  | 

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meant to add...

i’m looking forward to this team – very interesting combo of riders they have.

by Jen See on Sep 22, 2008 12:57 PM EDT reply actions  

And that’s with only half of them known and and guessed.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:02 PM EDT up reply actions  

lol, yeah

Interesting to see who ends up among the Known Knowns when all is said and done :-)

by Jen See on Sep 22, 2008 1:03 PM EDT up reply actions  

Gabriel Rasch to Cervelo

According to himself.

Bork, bork, bork!

by TheFigurehead on Sep 22, 2008 1:14 PM EDT reply actions  

Apparently mentioned by Vuelta race radio. In case some haven’t seen it, there’s a full thread of speculation over on Cervélo’s own site. Plus denials from Vroomen.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:27 PM EDT up reply actions  

interesting

i hadn’t seen that Gerrans denied.

by Jen See on Sep 22, 2008 1:30 PM EDT up reply actions  

i count his as a non-denial denial. he’ll sign unless he gets a better offer.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:31 PM EDT up reply actions  

lol

agreed, it didn’t sound too strong to me.

by Jen See on Sep 22, 2008 1:32 PM EDT up reply actions  

of course if one was inclined to provide Monday morning unknown unknowns

I would think that Cuesta would be joining Sastre at Cervelo, but no emails please, just a thought ;)

by lyne on Sep 22, 2008 1:18 PM EDT reply actions  

well jeez obviously I can't read (Cuesta is right there in the unknown unknowns already)

this is the time that I wish that comments could be deleted….

move along people, nothing to see or read here

by lyne on Sep 22, 2008 1:19 PM EDT up reply actions  

ha!

happy monday and stuff :-P

by Jen See on Sep 22, 2008 1:27 PM EDT up reply actions  

is cool

i don’t expect people to actually read what i write :)

was really just curious about how much is really known about this team, given the amount of speculating generated by it.

even more interesting will be the title sponsor, i think.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:29 PM EDT up reply actions  

not too much really

they’re playing it close. i’d like very much to know the title sponsor.

by Jen See on Sep 22, 2008 1:30 PM EDT up reply actions  

Cervélo Competiton!

Get yer crayons out now and submit your designs. I’m sure Vroomen would appreciate them.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:35 PM EDT up reply actions  

Yeah, but Astana are registered in Lux, aren’t they?

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:26 PM EDT up reply actions  

mos' def

"Wizard's first rule. People are stupid. They will believe anything they want to be true or fear to be true." -- Terry Goodkind

by umwolverine on Sep 22, 2008 2:59 PM EDT up reply actions  

Hammmmnnnn…potassium

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 3:29 PM EDT up reply actions  

okay

that made me laugh!

by majope on Sep 22, 2008 3:40 PM EDT up reply actions  

has to be red and white...

if it’s Canadian! y’all are spending too much time looking in one place and getting seriously fixated… ;)

by nicknorco on Sep 22, 2008 3:55 PM EDT up reply actions  

Cheese

please let it be cheese. But not the cheese with holes in.

by Monty. on Sep 22, 2008 5:23 PM EDT up reply actions  

Like the suits the Swiss skiing team used to wear?

This is the only picture I could find and it’s a bit small but trust me, it was holey cheese:

by Albertina on Sep 22, 2008 6:23 PM EDT up reply actions  

That's a good point, about teams in general

Right now, I think Garmin are the only team really on top of media outreach. And – though it saddens me to say it – Rock Racing too, to a large extent.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 1:58 PM EDT up reply actions  

Garmin

They have a PR firm as one of their sponsors. They’d better have good media stuff going on.

by Jen See on Sep 22, 2008 2:02 PM EDT up reply actions  

Good point. But it’s also just the general media awareness of the team. There’s a bit in one of Kimmage’s July pieces, where he says Vaughters had banned the riders asking “where are we” (or some such) as they were sponsored by a sat-nav company and it wouldn’t look good.

Given that cycling is a promotional sport, I’m often surprised by how anti-media some of the teams seem to be.

For me, a good team would have the media nous of Garmin and the web awareness of the Tour de Misery.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:12 PM EDT up reply actions  

Yep

I’m not sure they’re anti-media, just not very saavy. You’d think it would be obvious – put up a bloggy, and strongly encourage your riders to post stories however brief about their races and life and whathaveyou. Hire someone who is web-saavy and writes well to keep the thing going, write press releases, and chat up the press at races.

Some of the Italian teams are really good at this kind of thing, though it doesn’t show up that much in the English-language press. That’s a huge thing: to get the press info in as many languages as possible – english and the team’s native language at least. Rabobank also has a pretty good site – English and Dutch, updated relatively often. It is a bit generic, though as they don’t have their riders doing too much of it.

by Jen See on Sep 22, 2008 2:35 PM EDT up reply actions  

it'd be worth the price

of team issued crack-berries to encourage riders to write posts, a la Frischkorn.

by kimchi on Sep 22, 2008 3:34 PM EDT up reply actions  

Given the way whereabouts requirements are at, especially for teams with internal programmes, I’d have though crackberrys – or similar – were essential these days.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 3:37 PM EDT up reply actions  

That PR firm, H3O is partly owned by George Hincapie. Didya know that?

by ZoeRochelle on Sep 22, 2008 6:56 PM EDT up reply actions  

I did. And I find it funny that Garmin are beating Columbia in the PR war.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 7:46 PM EDT up reply actions  

With the Garmin PR war...

That is as much JV as it is everything else combined with the team’s PR. He has a head for it and is using it to the teams advantage for sure. I think it helps too that most of the team is on the net already with things such as personal blogs, diaries for local papers, and diaries for VeloNews. If you’re used to updating a blog, writing a quick note for the team site is easy. I think most of the team have written something (even if just a blurp) through out the year. It’s not just the key guys but the whole team that we get to hear from.

"The most wasted day is that in which we have not laughed."

by nikki on Sep 23, 2008 6:04 PM EDT up reply actions  

I would agree that in the North American scene

that Garmin and Rock Racing have really good PR, using completely different styles. Team Type 1 and BMC are prettty good too.

The other teams only send out press releases once in a while typically after a win but the teams are not building a rapport with the riders like the Garmin team does, putting out daily updates even if things are going bad. Stroke of genius to have the updates from the riders’ voice.

On the Pro Tour scene, CSC also puts out good PR. And well, Astana is in a category of its own as I’m not sure how much of the media stories are generated by the team and how much are generated by the media outlet itself, but they certainly get a lot of coverage.

Caisse d’Epargne is much better this year as they do have a blog (in French) which seems to be written by a few different folks, and includes riders’ voice (how much is really from the rider is unknown as it is translated). The other teams such as Milram seem to have frequent stuff coming out, but it’s in German and I don’t do German.

It’s always interesting, well to me, to see the media savvy of the teams and how much they are covered in the press (in multiple languages).

by lyne on Sep 22, 2008 2:13 PM EDT up reply actions  

yep

agreed. the teams need to make it easy for the press to cover them – put out lots of information that’s interesting. also, paying attention to the googler is good. and, reaching out to blogworlders.

by Jen See on Sep 22, 2008 2:38 PM EDT up reply actions  

Milram

has recipes and picnic tips – can’t beat that!

by Katiek on Sep 22, 2008 3:01 PM EDT up reply actions  

Garmin could do recipes. Kimmage’s Lim piece started off like cookery corner.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 3:30 PM EDT up reply actions  

and french canadian at that...

"Wizard's first rule. People are stupid. They will believe anything they want to be true or fear to be true." -- Terry Goodkind

by umwolverine on Sep 22, 2008 3:00 PM EDT up reply actions  

;)

not that there’s anything wrong with that

by lyne on Sep 22, 2008 3:01 PM EDT up reply actions  

nope....

"Wizard's first rule. People are stupid. They will believe anything they want to be true or fear to be true." -- Terry Goodkind

by umwolverine on Sep 22, 2008 3:02 PM EDT up reply actions  

The Irish

Would like it if Nicholas Roche (he who finished 13th at the Vuelta) could also join Deignan at Cervelo. Does anyone know if Roche has a contract lined up post-CA?

by robinhowlett on Sep 22, 2008 1:59 PM EDT reply actions  

AG2R

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:00 PM EDT up reply actions  

Where are you in Ireland Robin?

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:39 PM EDT up reply actions  

and again his h-count is too high :)

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:01 PM EDT up reply actions  

yep that's been rumored for awhile

and I was trying to stay from repeating rumors

by lyne on Sep 22, 2008 2:14 PM EDT up reply actions  

lol, not rumoring

just suggestin’ :-)

i’d really love to see him ride for them.

by Jen See on Sep 22, 2008 2:15 PM EDT up reply actions  

Didn't you write that nice letter to the Cervelo folks.

    You know, suggesting that we were starting the rumor and they might as well go ahead and sign them cause PodiumCafe said it was so. ; – P

I googled it, it must be true.

by flying dog on Sep 22, 2008 7:47 PM EDT up reply actions  

mos' def!

i memo is so totally in order on the shorts. NO WHITE SHORTS!!!

(and gav has now exhausted my lifetime supply of exclamation marks. but NO WHITE SHORTS!!! This is very important)

by Jen See on Sep 22, 2008 11:30 PM EDT up reply actions  

Don't forget Rollin Lynn

I was so impressed with his ride at ToC that I’m not going to rest easily until he’s signed by a good team (like Cervelo). I’d like to see Tuft sign with them too.

"I have come here to chew bubblegum and kick ass... and I'm all out of bubblegum."

by Drew Davis on Sep 22, 2008 2:11 PM EDT reply actions  

Svein!!

I think he deserves exclamation points as much as does Jens!

by R Mc on Sep 22, 2008 2:13 PM EDT up reply actions  

That blows my mind...

could you imagine Thor, Rollin and Svein on the same team together!? CERVELO SMASH!!!!!!!

by Hons on Sep 22, 2008 6:53 PM EDT up reply actions  

Sastre:

google translated from here
http://www.wielerupdate.nl/nieuws/2008/09/22/sastre-er-komen-nog-meer-spanjaarden-naar-cervelo_8800/

“There are still more Spaniards to Cervelo”

Carlos Sastre, in his new team Cervelo company getting more Spanish riders. It says the winner of the Tour de France in Spanish media. Until now reinforced Cervelo next to Sastre with the Spaniards Xavier Florencio and Inigo Cuesta. A transfer of Olympic champion Samuel Sanchez by both the leadership team as the rider denied.

Sastre leaves CSC for the new Cervelo team. He looks forward to next season. "There will be a team for the classics like the Tour of Flanders and Paris-Roubaix because these matches are important for the sponsor. There will be a team around myself. There will be more Spaniards to come, including a neo-pro. In we will total about five Spanish riders driving, as that is not yet fixed. "

Cervelo otherwise known today announced that it has strengthened the Britons Daniel Lloyd, Jeremy Hunt and the Irishman Philip Deignan.

by Bruce Suomi on Sep 22, 2008 2:20 PM EDT reply actions  

Scott Sunderland

is a known known isn’t he? I don’t think there’s ever been anything but clarity on the fact he was going to be one of their SDs

by Gemma on Sep 22, 2008 2:20 PM EDT reply actions  

yes, he was even talking about it

when he was interwiewed by ES commentators during the Vuelta, so certainly that is true.

by Bruce Suomi on Sep 22, 2008 2:23 PM EDT up reply actions  

I classed him as a known unkown insofar as Cervélo haven’t confirmed it, but everyone knows it’s happening.

pounding along in three ratios like a sonata
like a Ritter with pommelled scrotum atra cura on the step
Botticelli from the fork down pestling the transmission
tires bleeding voiding zeep the highway

by fmk on Sep 22, 2008 2:25 PM EDT up reply actions  

Although Sam and Carlos would be a nice little partnership

I’m kinda hoping he doesn’t go. I like the Euskies and if he went they’d be like a collective headless chicken.

by Albertina on Sep 22, 2008 4:42 PM EDT up reply actions  

I believe the Denial

In this case, I believe the denial. At least, I think I do. I was a tad skeptical of the original story, because of the vast amounts of cash involved, and the obvious importance of Sanchez to Euskatel.

by Jen See on Sep 22, 2008 5:11 PM EDT up reply actions  

So, per the Team CSC newsletter, Carlos is in London, being feted.

I also see that CSC is launching a new ad campaign, from their website here:

As most of you have probably noticed during Tour de France CSC have changed their logo this summer and now it’s time for the company to launch a major add campaign.
CSC had arranged for Sastre to be celebrated at the same time as launching their new campaign, which can be seen at airports in London and Copenhagen in the near future

This fits right in with the rumors about REDACTED signing on a new main sponsor and the rumors (elsewhere on this site, I believe, or is it above?) about CSC leaving Riis’ team and going to another, doesn’t it? I mean, why launch a new ad campaign about a star cyclist on a cycling team that ceases to exist after Lombardy, right?

by Ruthann on Sep 24, 2008 4:52 PM EDT reply actions  

huh.

That is interesting. I really should read that thing when they send it to me. And yes, it is highly suggestive that the rumors about CSC the sponsor transferring are more true than false. The plot thickens…

by Jen See on Sep 24, 2008 6:39 PM EDT up reply actions  

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