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Capitalizing on Armstrong's popularity

The inhabitants Antigüedad have taken the opportunity presented by Armstrong's broken collarbone to do some communal marketing. 20090421dasdaicic_1_medium

 

via www.as.com

At the location of the crash they have erected a memorial stone to eternalize the location of this dramatic moment in history. As you can see the statue consists of an old bicycle in concrete. The sign reads: The collarbone of Armstrong.

Somehow I really like this initiative. Partly satire, partly plain commercial instinct. Can you imagine American tourists visiting this place? I can.

500 years ago the village did something similar when they erected a monument in memory of the broken wrist of one of the carriers of King Phillip I.

 

I got my information from nusport. The original article can be found here. Maybe someone with a better command of the Spanish language can elaborate?

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