Universal Sports wants everyone to Digg their coverage, and I suppose it wouldn't be such a terrible thing to have links to broadcasts of bike races made available on one of the most heavily trafficked pages on the Internet.
It only takes about 50-60 Diggs to get on the front page of the Enviroment or Science sections, which I think this here Cafe could churn out fairly easily. I think the bar for the Sports section may be higher, but hey, it couldn't hurt to try, right?
When I was pursing money instead of awesomeness last summer, I found that online content producers form cabals based around group Skype chats to vote up their stories.
Someone would publish an article online, and then IM a Digg link to the chat, so everyone could vote it up. It's a fairly decent way to generate traffic to things, because once they make the front page of a section, million of bored cube farmers start checking them out.
If anyone's interested/intimiately familiar with Skype (I tend to avoid it) sound off in the comments, and lets see what we can get together.