New sponsor for Sexy Bank
by Gemma on Jun 26, 2009 1:59 PM EDT
28 comments
The search for a second sponsor for Team Saxo Bank is at an end, with today's news that Playitas have signed up as co-sponsors.
Playitas - a Spanish holiday resort operated by travel services company Apollo have signed up to the end of 2010. As part of the deal the team will now run training camps and team building courses on Fuerteventura (which will be warmer than Denmark and the like in the winter so that should make the riders happy - though I wonder if this really rules out having the team building at other places too).
The new name will appear on jerseys from this weekend's Danish championships (too late to alter the other jerseys I guess) and so will also appear at the Tour (possibly it'll mean the jersey's look like last years)
More details and comments from Riis and the CEO of Apollo to be found here
They'll still be Sexy Bank to me :)
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Fuerteventura is not much of a leap for Riis
He always held team training camps on Lanzarote, the neighbouring island.
by tedvdw on Jun 26, 2009 2:13 PM EDT reply actions 0 recs
Yeah, it’s not a change for training, more so re the team building which they tended to switch between somewhere warm and somewhere cold, looks like it’ll be more warm than cold for a bit :)
by Gemma on Jun 26, 2009 2:20 PM EDT up reply actions 0 recs
But Lanzarote is hilly and Fuerteventura a pancake-flat sandbox, no?
Also : Fuerteventura= German nudist-heaven. Positive or negative? Discuss.
by Jens on Jun 26, 2009 2:46 PM EDT up reply actions 0 recs
Gah, really?
Heh, some dudes pulled over yesterday while I was out riding and wanted to know where the nearest nude beach was.
by gavia on Jun 26, 2009 3:10 PM EDT up reply actions 0 recs
If that's not a pickup line what is?
by ZoeRochelle on Jun 26, 2009 4:33 PM EDT up reply actions 0 recs
On the Saxo web site it says Fuerteventura has mountainous terrain.
They don’t say anything about the nude beach though…. ;-)
by Veloki on Jun 26, 2009 4:32 PM EDT up reply actions 0 recs
Oh, good lord.
Please don’t mention those words all together again. Ever.
by Sui Juris on Jun 27, 2009 10:01 AM EDT up reply actions 0 recs
Do Saxo even have a Spaniard on the team?
are they trying to lure Conta or something?
by Phil H. on Jun 26, 2009 2:19 PM EDT reply actions 0 recs
I know
that’s exactly what I was thinking – Spanish sponsor seems a slightly odd one. Yeah like pretty much everyone else they do winter training in Lanzarote or Mallorca but still. When I read the news I had the same reaction re the lack of Spaniards on the team at the moment, but then I guess in the current economic climate a sponsor from anywhere is a good thing.
by Gemma on Jun 26, 2009 2:22 PM EDT up reply actions 0 recs
A Spanish holiday resort
probably wants to advertise in northern Europe, not Spain.
by tedvdw on Jun 26, 2009 2:24 PM EDT up reply actions 0 recs
Bingo
A perfect match for a Danish team, really. The Spanish resorts want to attract all the peeps in those cold places for warm vacations.
by gavia on Jun 26, 2009 2:26 PM EDT up reply actions 0 recs
Yeah absolutely it fits from the sponsors point of view, I just thought at first it was a bit out of left field from the other way round, but that was just the initial huh? reaction
by Gemma on Jun 26, 2009 2:29 PM EDT up reply actions 0 recs
Makes at least as much sense as floor tiles or snoring medication.
I can't understand why people cheat--Mark Cavendish
by majope on Jun 27, 2009 10:29 AM EDT up reply actions 0 recs
The La Santa resort in Lanzarote targets nordic sport-teams
going for trainingcamps. I think this is where CSC/Saxo went.
by Jens on Jun 26, 2009 2:49 PM EDT up reply actions 0 recs
Sexy Bank - Playboys?
But I’m not really sure if the actual name will be something other than Team Saxo Bank.
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
by TheFigurehead on Jun 26, 2009 2:43 PM EDT reply actions 0 recs
or just shorten that up to Sexy Playas
by ZoeRochelle on Jun 26, 2009 4:34 PM EDT up reply actions 1 recs
er I meant this one...
…this one’s the winner. Sigh.
by gregm on Jun 26, 2009 5:01 PM EDT up reply actions 0 recs
May the resort not go bankrupt.
Who else is expecting lots of Sexy Bank picspam come training season?
Mon coeur appartient à les forçats de la route.
by Josenka on Jun 26, 2009 3:01 PM EDT reply actions 0 recs
Sounds good
It always seems better to me when the sponsor can somehow tie into cycling – like holding training camps, etc.
Sponsors like Garmin just seems to make more sense than US Postal for example
sometimes life is a false flat
by Willj on Jun 28, 2009 3:13 PM EDT reply actions 0 recs
Seems like very few do, though, at least among the pro teams.
Columbia—sportswear. Fuji—bikes (Cervelo, too, among the Pro Contis). Any others?
I can't understand why people cheat--Mark Cavendish
by majope on Jun 28, 2009 4:26 PM EDT up reply actions 0 recs
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