New sponsor for Sexy Bank
by Gemma on Jun 26, 2009 1:59 PM EDT
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The search for a second sponsor for Team Saxo Bank is at an end, with today's news that Playitas have signed up as co-sponsors.
Playitas - a Spanish holiday resort operated by travel services company Apollo have signed up to the end of 2010. As part of the deal the team will now run training camps and team building courses on Fuerteventura (which will be warmer than Denmark and the like in the winter so that should make the riders happy - though I wonder if this really rules out having the team building at other places too).
The new name will appear on jerseys from this weekend's Danish championships (too late to alter the other jerseys I guess) and so will also appear at the Tour (possibly it'll mean the jersey's look like last years)
More details and comments from Riis and the CEO of Apollo to be found here
They'll still be Sexy Bank to me :)
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Fuerteventura is not much of a leap for Riis
He always held team training camps on Lanzarote, the neighbouring island.
But Lanzarote is hilly and Fuerteventura a pancake-flat sandbox, no?
Also : Fuerteventura= German nudist-heaven. Positive or negative? Discuss.
Gah, really?
Heh, some dudes pulled over yesterday while I was out riding and wanted to know where the nearest nude beach was.
On the Saxo web site it says Fuerteventura has mountainous terrain.
They don’t say anything about the nude beach though…. ;-)
I know
that’s exactly what I was thinking – Spanish sponsor seems a slightly odd one. Yeah like pretty much everyone else they do winter training in Lanzarote or Mallorca but still. When I read the news I had the same reaction re the lack of Spaniards on the team at the moment, but then I guess in the current economic climate a sponsor from anywhere is a good thing.
Bingo
A perfect match for a Danish team, really. The Spanish resorts want to attract all the peeps in those cold places for warm vacations.
Yeah absolutely it fits from the sponsors point of view, I just thought at first it was a bit out of left field from the other way round, but that was just the initial huh? reaction
Makes at least as much sense as floor tiles or snoring medication.
I can't understand why people cheat--Mark Cavendish
The La Santa resort in Lanzarote targets nordic sport-teams
going for trainingcamps. I think this is where CSC/Saxo went.
Sexy Bank - Playboys?
But I’m not really sure if the actual name will be something other than Team Saxo Bank.
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
or just shorten that up to Sexy Playas
by ZoeRochelle on Jun 26, 2009 4:34 PM EDT up reply actions 1 recs
May the resort not go bankrupt.
Who else is expecting lots of Sexy Bank picspam come training season?
Mon coeur appartient à les forçats de la route.
Sounds good
It always seems better to me when the sponsor can somehow tie into cycling – like holding training camps, etc.
Sponsors like Garmin just seems to make more sense than US Postal for example
sometimes life is a false flat
Seems like very few do, though, at least among the pro teams.
Columbia—sportswear. Fuji—bikes (Cervelo, too, among the Pro Contis). Any others?
I can't understand why people cheat--Mark Cavendish
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