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Cervelo unveils new kit for Tour de France


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Quote from the Cervelo site:

"We made the design change because racing during the hot summer temperatures that are normal in Europe is hard on the riders," said Thomas Campana, Managing Director, Cervélo TestTeam, "and the lighter colour will provide some relief from the heat."

And yep, you know what that means...

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White shorts.

(kit design from Cycling Weekly, photo from Cervelo site, photographer Tim de Waele)

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Shorts aside, I'd rather spend

four weeks in the sun in that than an all black kit.

by Sui Juris on Jun 30, 2009 9:21 AM EDT reply actions  

dude

it’s better to look good than to feel good.

This is fugly

"I get paid to hurt other people. How good is that? How good is that?
I get paid to make other people suffer on my wheel, that's good." Jens!

by jsallee00 on Jul 2, 2009 2:50 AM EDT up reply actions  

I don't care about the sun

No! No!! A thousand times no!

Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.

by TheFigurehead on Jun 30, 2009 9:25 AM EDT reply actions  

Oh c'mon it's not that bad.

And you got to respect the sun. Yea the black looks badass and all, but hell if I’d want to race in it in the summer.

by sminer on Jun 30, 2009 10:34 AM EDT up reply actions  

I was hoping for good things

But this seriously looks more dairy cow like than even the Milram kit. Just not ok!!!

by ncmussell on Jun 30, 2009 9:26 AM EDT reply actions  

You only have to worry

when they start painting little pink udders on the bike

by Monty. on Jun 30, 2009 9:28 AM EDT up reply actions  

I love my cow kit

but always wear black shorts ….. mooo

sometimes life is a false flat

by Willj on Jun 30, 2009 3:50 PM EDT up reply actions  

The jersey is also supposed to be more aerodynamic.

Supposedly, the new design will save 10 watts over the usual jerseys.

I can't understand why people cheat--Mark Cavendish

by majope on Jun 30, 2009 9:27 AM EDT reply actions  

in what time frame?

per stage, per hour, per month?

by R Mc on Jun 30, 2009 9:51 AM EDT up reply actions  

per second?

watt = joule/s
My dad is a physics teacher so I should know this.

"Where there’s a will, there’s a way.": Alberto Contador, shortly after waking up from brain surgery.

by Lopex on Jun 30, 2009 10:33 AM EDT up reply actions  

Joules Watts

was a great French rider in the 40’s ….. but couldn’t climb a lick

sometimes life is a false flat

by Willj on Jun 30, 2009 3:52 PM EDT up reply actions  

All the time!

Watts is Joules per second (energy per time), it’s the rate of energy lost/saved. If you multiply by time, you get the total energy loss/saving. So per hour, it would be 36 kJ saved, or 8.6 kcal.

by tedvdw on Jun 30, 2009 12:35 PM EDT up reply actions  

Plus Efficiency

If you burn 36 kJ in an hour, you’ve probably also burned around 36 kcal since the body is only around 25% efficient while cycling. Only 8.6 kcal might have been applied to the pedals, but you had to burn closer to 36 kcal in order to accomplish that. It’s not exactly 25%, but that’s a pretty decent estimate to figure calories burned for work done. And the beauty is that it wipes out the math…

So every 3 hours, the new jersey should save them a packet of gel. It’s like they’re printing money over at Cervelo…

by Noah on Jun 30, 2009 1:13 PM EDT up reply actions  

I bet you could save more that 10 watts

by not wasting energy listening to excessively silly PR nonsense.

by Jens on Jun 30, 2009 11:07 AM EDT up reply actions  

First Columbia domino

I didn’t think it would be Cervelo. Look at that hip/side ab design, it a short way to putting rips in there, then the fake pec’s will come. THR puts muscles on the jersey, and wins all over. Everyone will follow.

by Markk on Jun 30, 2009 10:00 AM EDT reply actions  

That would be sooo cool

as a time trial skinsuit.

Too bad I’d never have the gonads to try it…but I guess I could sublimate some on.

by swells on Jun 30, 2009 10:34 AM EDT up reply actions  

I think the jersey looks good...

Any jersey that doesn’t have muscles is good to me. This jersey alone will lead them to at least 10 stage wins and Carlos will win the G.C. by 20 minutes. ’Tis the power of é

by Vlaanderen90 on Jun 30, 2009 10:10 AM EDT reply actions  

Awwww maaaan?

Why’s it gotta have white shorts? Huh? That jersey looks cool; but the shorts…look a lot like Saunier-Duval last year with the little swoopy thing at the crotchial region.

by swells on Jun 30, 2009 10:33 AM EDT reply actions  

When will they learn? (she says, shaking her head...)

The jersey would be nice with the appropriate leg wear.

Adrenalina Italiana!

by Albertina on Jun 30, 2009 10:35 AM EDT up reply actions  

It's a Castelli thing

Same sponsor.

 I recently had a woman ride up to me panting and laughing. She said she had to get close enough to see if I was wearing panties over my bibs as a joke… I did not find it funny, but after I looked at my backside I could mos def see what she was talking about…
So, I have a gently used pair of Blue/Black Castelli bibs for sale if anyone is interested.

If you don't have time to do it right the first time, when are you going to have time to do it again?

by CannonDowell on Jun 30, 2009 12:17 PM EDT up reply actions  

Extra points to her

Because the rest of us think that’s hilarious :)

by Sui Juris on Jun 30, 2009 12:27 PM EDT up reply actions  

white-black-red bikes

white jersey
black details
which leaves the shorts which should then be……………………….?

majope, you know the answer here, right?

by Jens on Jun 30, 2009 11:11 AM EDT reply actions  

Works for me.

Although oddly, even before this story hit, I’d already decided that because of the summer heat my Tour-only team is going to be named Team White Shorts.

I can't understand why people cheat--Mark Cavendish

by majope on Jun 30, 2009 11:18 AM EDT up reply actions  

we know red shorts can also be less than discrete

but they don’t show mud as badly, at least.

But hey, they can always artfully drape a hand for photo ops and provide some blocking / shadows (as in the example above) if they’re shy.

by JFS_PGH on Jun 30, 2009 10:50 PM EDT up reply actions  

Those of you who prefer Cervelos spring collection

can enjoy it the new episode of their documentary “Beyond The Peloton” – Flanders.

by El-Ve on Jun 30, 2009 12:31 PM EDT reply actions  

I really like the white jersey actually

the white shorts? Massive fail, but the two combined I can live with.

by Phil H. on Jun 30, 2009 12:47 PM EDT reply actions  

My first reaction?

Moo.

Seriously, it’s just not that far removed from Milram.

Your power is turning our darkness to dawn,
Roll on Columbia, Roll on!

by Chris Fontecchio on Jun 30, 2009 2:37 PM EDT reply actions  

Seriously, it’s just not that far removed from Milram.

I think very different:

black vs blue is mooorning vs night

Milram – just for me – never evokes “cow”

sometimes life is a false flat

by Willj on Jun 30, 2009 4:01 PM EDT up reply actions  

I like it

white shorts and all. All you white shorts haters can something something something

More Muur...

by Jimbo... on Jun 30, 2009 2:45 PM EDT reply actions  

I won't even post a link

But if anyone wants an example of hot white cow cycling bib shorts then just visit the assos.com store (candy for everyone). Or maybe it’s just the models …….

sometimes life is a false flat

by Willj on Jun 30, 2009 4:06 PM EDT reply actions  

OK maybe in looking at the wrong spot

But what is going on in the crotch area?? Why is there a two hill shape and not a full moon, if you get what i’m saying… It sort of looks weird..

"the rest was over 30. And that doesn't mean old and useless, but experienced and with the stamina"

Jens! Voigt, Crit Intl Interview, 2009

by CycleGirl on Jun 30, 2009 7:05 PM EDT reply actions  

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