I feel a bit weird posting this as it's just a link to a cycling apparel company, plus you've probably already seen the ads since they're advertising here. But the reason I'm posting is that it seems like a cool company (in their words a "tiny upstart company") and their prices seem quite reasonable. It's not really my style - they seem to cater more to the fixie crowd - but hey, any cycling clothing company that's not trying to gouge its customers is worthy of attention in my opinion.