Announcing the Official Podium Cafe Cycling Kit
Voilà!
After months of work in the top-secret Design Cave, we are pleased to unveil the Official Podium Cafe Cycling Kit. Yes, we have worked long and hard, staring a color charts, changing fonts, smoking crayons, and trying out design after design. At last, we found it! The perfect kit design! Well, we think it's perfect anyway. Thanks to Veloki for her time, patience, and talent. Without her, we would all look much less cool.
Below the fold: Longsleeve jersey, armwarmers and winter hat!
Coming soon, we'll tell you how to order your very own Podium Cafe kit!


Kit Design by Sheri, @StudioKiSun. Copyright 2010, all rights reserved. Thanks Sheri!
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204 comments
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Comments
Simple, clean, no white shorts, no obnoxious ads. I like it.
"Awesome! is more about what gets fans excited than what’s harder to do." - Chris...
Love it.
Simple, clean and a huge fan of the color palette. Favorite part is the gray and white panels on the front. sharp.
one question
Where does the circular pattern/bullseye come from? Is it just a design element, or am I missing a correlation between the pattern and something with PdC?
I guess I missed it
Is this not the universal symbol for waving of the hands and yelling wtf?
I know there was a reference guide around here somewhere….
If you don't have time to do it right the first time, when are you going to have time to do it again?
by CannonDowell on Jan 19, 2010 4:13 PM EST up reply actions
I didn't miss it but wasn't in my active memory.
The Worlds logo:

"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
EIther way
It’s a really sweet logo.
If you don't have time to do it right the first time, when are you going to have time to do it again?
by CannonDowell on Jan 19, 2010 4:17 PM EST up reply actions
Ooh wait.. You mean the \o/ thing?!
Do you? Sorry.. Eeh..
It was originally from Hoste.. When he’s on his bike he’s doing that all the time ..eerrrr
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
YEP
That is what I was thinking of. Haha
Ok, I was close, eh?
If you don't have time to do it right the first time, when are you going to have time to do it again?
by CannonDowell on Jan 19, 2010 4:19 PM EST up reply actions
Serious?! I think you're right.. Never realised that until I imagined someone/me doing wtf to anyone.. Thanks
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
Thanks.. I already have seen that thread couple of times.. Why I missed the point? Would be me
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
But
it has new meaning too. The digital-ness of it makes it perfect for us. Also, it could be mistaken for something joyful, which also works here. And then there are the other armwaivers (I’m looking at you, Th\o/r Hush\o/vd)
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
It's also a smiley for 'triumph' as in:
\o/ (goal!) in soccer, or at least I’ve definitely seen it used that way. So it’s polysemy works perfectly.
Well naturally it has evolved into a wider meaning now
if it hadn’t we would all have to pay Drew 0,0001 $ canadian every time we use it and by god I won’t do that.
For those not in the loop
that equals 0.00009699 USD
"Today I was honked at...I caught up and made a great honking noise back...he caught up and said I'm gonna punch you in the face...I laughed."
~DZ
You could say it ties in with the cycling guys in the upper left of the page too.
Original (borrowed art) logo?
Nice work by the way.
"At the Tour of California this year I did a wheel change for Christian Vande Velde when he was in the break on the final day. Phil Liggett said on TV that it was the fastest wheel change he'd ever seen. That was pretty cool. That night Christian got me a beer and we watched Spaceballs in the RV." - Daimeon Shanks, Garmin Mechanic from Pez interview.
I thought it was
a representation of an RSS feed icon — being orange, and particularly the quarter-view on the leg. Which, if it’s not meant to be that, is even cooler for having a hidding meaning for a website.
Jens Voigt doesn’t know where you live, but he knows exactly where you will die.
Good, now we can see each other riding down the Custis.
Jens Voigt doesn’t know where you live, but he knows exactly where you will die.
hmmm -
the little ‘order now’ button seems to be eluding me. (i know, patience.)
Very fun! :)
George bunny-hopped my bike somehow. He's like a cat. -- cvv
And to emphasize that last line:
Kit Design by Sheri, @StudioKiSun.
She (and Gavia, with occasional “assistance” from a peanut gallery) did an enormous amount of work on this. Please let her know you appreciate it.
We all assumed
Which is why I had this strategy for the unveiling: If it’s a hit – honor Veloki, if it bombs – blame Sui Juris.
I wish I had "hecklers" like this committe for every design project.
I’ve worked for some dooozies in the past. This was a piece of cake.
My $.02
First, this is a Gavia-Veloki project, above all else. All kudos to them.
We convened a small committee of fashion-minded PdC’ers (hard to choose from the thousands of people who fit that description, but anyway) to talk about the options. There were several, and all were thoroughly awesome in their own way. But this version was the one we thought was most distinct from the world of club kits, shop designs, etc. Simple, clean, fun, and like nothing else I’ve seen. Perhaps every possible design has actually been printed on lycra somewhere, sometime, but to me this is something totally new and original.
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
Adding
We went really high on quality material. This is a point people should think about if they’re not sure about ordering. Club kits are often middlin stuff, and pro replica kits are abominable materials, practically without exception. The Capo material we are using is like the stuff on the high end shelf in your local shop. Only cheaper… and as you can see, Awesome!-er.
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
Love it
This is the best design I’ve ever seen. Clean, smart, no fuss. Well done.
by charliegirl2008 on Jan 19, 2010 3:20 PM EST reply actions
And welcome!
I think..
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
by Frinking on Jan 19, 2010 3:54 PM EST up reply actions 1 recs
I promise to wear mine
on every Middleburg ride, Julio.
Jens Voigt doesn’t know where you live, but he knows exactly where you will die.
Tremendous work Veloki! So worth the wait.
Tried to find the pic of Steph’s crashdan-tribute to illustrate but can’t find it so you will have to evoke the picture from memory
Lol, the build up was really starting to get to me....
Guess I didn’t have to worry about hiding out in the Design Cave after all. ;-)
I had faith in you
so long as you managed to keep Chris in the badly lit end of the cave it was always going to be a success.
Beauti design.. If I had a bike I totally would have bought one
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
I'll have to get a couple of sets...
…one for driving as it matches my car :-)
errrr....am i supposed to sign this??
Someone ship Flatty a jersey NOW
I totally need to see you driving the limo with the jersey on, maybe 2011.
March 14, 2010: The great one returns!
Clean and simple
Digging it. I’m pretty tired of the swoopy designs, champagne bubbles and Batman-esque carved abs on the pro kits that eventually trickle down to mainstream.
Like it, please ship 25 to Fuji, Astana, RadioShack, BMC(non George, Cadel)
and most other teams(but not the awesome cows!). I’m not a fan of brown but it works well here.
March 14, 2010: The great one returns!
Where is the Brown?
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
The entire pants you dumbass!(not serious)
which I say with a loving tone btw.
March 14, 2010: The great one returns!
Dude.. It's totally black.. no?
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
Muahaha see Veloki..
Loser!

"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
Try this
if you also think the Cervelo Test Team wears brown:
Jens Voigt doesn’t know where you live, but he knows exactly where you will die.
just turn the contrast up.
I see black. No brown.
"Awesome! is more about what gets fans excited than what’s harder to do." - Chris...
wrong monitor profile...
I see black and I’m properly set up for sRGB web colors. Somt browsers are not color managed by default. So odd things happen in rendering. Firefox is known for this.
Must be the case
and so I must have sounded like a complete color blind fool, not that I usually don’t sound like a fool.
March 14, 2010: The great one returns!
I don't understand why
we didn’t all just let Frinking and Phil go at it for a while longer. Next TDU stage doesn’t start for a bit . . .
Ha.. But wasn't totally sure about the colour myself..
They look brown to me but the little “colour boxes” showed black.. So thinkng of the stylishness of Veloki, Ha! ;), I thought it shouold be black
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
Wait...does the winter hat have a hole on the top?
that would seem to go against the point of a hat(I’m sure it’s just a dark patch).
March 14, 2010: The great one returns!
Noo it's really a cowthing..
Which is a difficult word to remember..
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
No.. The sparks?? rounds on their skin..
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
no hole!
they make a version with a drawstring, and we had to photoshop the drawstring out.
it’s a solid top.
On my pc at work
it looked like the top had been dipped in doody but I assumed it was a problem with the pic.
Indeed
Something about people from Seattle claiming they were worried about water seeping in.
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
Thanks all!
More excitement just here in Long Beach, with a tornado warning! But it’s past my area now. Whew!
The shorts are black – no brown on the kit. May be how the jpeg shows on the computer.
I must say this has been one of the most fun projects I’ve worked on in a while. A huge thanks to Chris for giving me the opportunity to do the design. Also thanks to Gav and the committee for their input and support.
Awesome job girl!
The kit looks clean and awesome!!!
I'm ready for this road season to wrap up. Bring on Cross!
Wow, really nice kit.
"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton
what kind of cap material?
Is it like a thinner poly sort of thing? Kind of like arm warmer material? Thin fleece-like lining inside? Is it a more conventional beanie? Something different?
My understanding is...
more like arm warmer than thick beanie.
We have plans to do more off-the-bike wear in the future. T-shirt, wear-around beanie, maybe a hoodie. Cuz we know not everyone rides bikes.
What?
Cuz we know not everyone rides bikes.
Get out, all of you. Okay, Drew, you can stay. But the rest?
You read Frinky's response above?
He doesn’t even have a bicycle!!!11 We are thinking of taking Dutch citizenship away from him.
Just drop him off at the german consulate and see if they will take him
(Really Frinky? Not even an omafiets?)
Nope not even an omafiets, how cool you remembered that word!.
Had to pay my college money myself last half year.. And probably next so the bike isn’t much of a priority.. What I eat on the other hand
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
But if you buy a cheap clunker
think of all the bus/train-money you save? It brings tears of joy when I think back on how much beer I could afford because I didn’t waste my money on public transportation when I was a student.
We have free public transportation, well for students!
Well 40% reduction in the weekends but on my bike Utrecht-R’dam (45km) is not a very good idea
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
I was hoping it was just
another Frinking Language Fail, but if nothing was actually lost in translation . . .
I was thinking
Of orange bar tape / tires this year. Now it’s a go!
If you don't have time to do it right the first time, when are you going to have time to do it again?
w00t!!
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
very good,
but one sugestion only:
i think that is missed a".com" in the chest, under the Large letters “Podium Cafe”, for people o saw, understands that is a site in the internet.
Instead of the chest you can put it around the neck
I have it on my team kit and it looks nice.
Your bike doesn't want to crash so relax and let it roll!!!
The url is actually on the back pocket
We put it on the back pocket. Eh, too many words for the front.
Wow... I thought it was brown for the whole time like Phil but I guess my computer is wacked...
I looked at the hat and though their must be something up because it was all brown with a black splotch on top but now that I know that it is black I am mucho excited.
Been thinking...
I might have to quit my team so I can sport this kit.
"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton
Ha, lawyers are hardly necessary.
We’re a unwritten contract kind of team, way too laid back for legal papers and such. I would like to target a race and put the kit on the top of a podium. I’ll think of something. I could probably wear everything except the jersey.
"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton
Like it a lot
Clean, with decent colors for cycling and i love the orange blur behind the word podium. I specially like the arm warmers and above all the fact that it is good quality stuff.
I will definitely order.
Note: The people that does not ride should do it. Not everyone needs to train or to be a pro. Just ride and you will have the time of your life. :)
Your bike doesn't want to crash so relax and let it roll!!!
or at the very least you'll save four quid return metro fare. & get wet. ;-)
I confess to only riding (& rather badly at that) for transport. I should do some more but… I should do a lot of things.
I like it too
Simple and effective. Just what I hoped.
Age and treachery will overcome youth and skill (F. Coppi)
Dumb question,
probably answered somewhere, and knowing G I should know the answer anyway…. BUT it is full zippy right?
Where's the "HTFU"? And where's the pricing?
Thinking hard - really hard - of something witty to say....
i saw a car on the way to work today
with a STFU sticker on the back. made to look like one of those country stickers.
"Ants don’t worry, they operate like a fantastic team, they accept obstacles and deal with them in a positive manner, they don’t complain and remain positive. An ant doesn’t work on emotion, is proactive and always chooses the ant role."
I'm just glad it doesn't have "Harden the Heck Up" plastered across the crotch.
Though we could have a special edition with our favorite sayings. Hmmm… I have an idea where to put “Vollgas” …
i love all the design elements,
bravo on that. Excellent job. But the black shorts, meh. If it were white shorts i’d order in a heartbeat. I might order anyway. But that would be such an incredible kit with white shorts. Oh well …
You're 'having a lend of us' aren't you? You must be.
Or else you have a brilliant tan in a place where it never rains… oh, that’s my place… except when it floods. Black may be safe, but there are days when you can’t help but appreciate that.
"How strange it was to see men doing something beautiful. Something pointless and elegant." Tim Winton, 'Breath'
no, i don't like the black,
i love everything else about it – if it were white and the grey with the same design i’d love it. Maybe orange or grey sleeves instead of the black. Looks penguiny or like a suit or something. But that’s just me. Obviously the vast majority on PdC want black shorts, so …
Personally speaking I find black shorts more, well, flattering.
If you’re a woman with womanly hips certainly…
I am a little hesitant about the target logo
A globe, a wheel? I don’t see either, just a target. It also makes “POD” stand out.
I wish I could find my ancient Texas A&M jersey
which was simply a white descente jersey with a red bullseye on the back.
Because we were so sick of getting stuff thrown at us, we figured we might as well give the rednecks something to aim for . . .
We learned later that we’d also get a bullseye tan if we didn’t wear a base layer . . .
brilliant!
and yes, sunscreen or baselayer with white jerseys is key.
gav <—- not a fan of bibshort tanlines
Now that you said I can only see the POD
But this is intentional. When Apple announces that they are sponsoring the Podium Cafe it will be much easier to change the artwork to i-PODium Cafe
There are rumors that Juan Valdez will get on board also and we will have
i-PODium Cafe Juan Valdez Gaviagiovanni Chrisandroli Giocavelokitelli
But this is just a rumor, you know….
Your bike doesn't want to crash so relax and let it roll!!!
You know what I really like?
The position of the logo on the chest. Thoughtful. Draws the eye up. (females in the audience will no doubt get what I’m talking about here)
Where?!
(yeah… I do what I can to discourage folks from having conversations with mine ;-) …)
That's just showing off ;)
"How strange it was to see men doing something beautiful. Something pointless and elegant." Tim Winton, 'Breath'
Noooo...
The idea is not showing off ;-). It is an art that I mastered in my early teens.
I never had to ;)
"How strange it was to see men doing something beautiful. Something pointless and elegant." Tim Winton, 'Breath'
I believe this was discussed as part of designing
and it was said that it wouldn’t be RIGHT in that place ;)
I thought so. It looks to have been carefully placed.
Bravo! Standing ovation here :-). I do wish that more designers would give it thought…
This kit is fabulous.
I wish I weren’t too old to wear lycra (doesn’t go with the sandals and hoary beard). Can’t wait for the t-shirts and real toques.
Absolutely perfect...
Bravo Gav and Co – brilliantly done and perfect for wearing on late afternoon rides in Perth (that’s Western Australia, not Scotland, or Canada for that matter). You guys have done a great job – especially given there won’t be too many PdC kits here – until they see mine.
"If winning isn't everything, then why do they keep score?" Unknown
What's a cafe?
Am I the only one bothered by the missing accent mark?
Wouldn’t it be easy to ad the é to make it Podium Café ? Or is there some reason, which I’m not aware of, that is is purposely left off? To me it makes it look amateur—which we are, but who want’s to advertise that?
I'm not suggesting a Cervélo size accent, mind you...
Just a simple one. Theirs is way out of proportion, IMO.
In American useage, we don't use the accent for Cafe.
It’s not on the site title, so we have left it off the jersey. I know it irks some of the French-speaking people and Europeans in the room, but it’s fairly standard in the U.S., and we’re a U.S.-based site.
Irks this Texan, too.
Perhaps I’ve seen café much more than cafe, even ‘round these parts. Yes, I know this is an English, and specifically American site, but I kinda like that we’re somewhat international.
Oh well, as long as it was intentional. I’ve had my say. I’m happy now.
lol
well, you can take it up with Chris, if you like. he’s the boss :-)
gav <—- uses european keyboard with àcçéñts gälôré
I understand the site title has no accents
… but that stands to reason, because diacriticals are not allowed in URLs. If the official title of the site is sans diacriticals, however, then I’m fine with it.
For the record, I really like the kit, otherwise.
It's malleable
Our default, since we use American keyboards and otherwise represent the world’s least multilingual society, is to skip out on foreign accent marks. Like Gavia says, check the logo. But I have no problem if people want to insert it. And I reserve the right to call it the Podium Caffe for all of May.
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
Really?
It’s not in my American dictionary, Webster’s Comprehensive. Of course, words in actual use are not a subset of all words in even the most comprehensive dictionary.
Every time I look again I like it more.
I need the order now button.
Your bike doesn't want to crash so relax and let it roll!!!
love it
I can just imagine seeing some of it on the roads around here.
Would love it if there was a cap.
And my almost-3 yr old will love the orange, it’s his favorite color.
"The road is our agony, but also our daily bread; and at night, when it is deserted and the moon glistens on the asphalt, the ridiculous dreams of racers like us pass up and down it."
--Dino Buzzati
I was thinking
traditional cycling caps.
The \o/ would look good on a ball cap tho. I’d vote for flexfit
"The road is our agony, but also our daily bread; and at night, when it is deserted and the moon glistens on the asphalt, the ridiculous dreams of racers like us pass up and down it."
--Dino Buzzati
+1 on the traditional cycling caps.
I don’t care for ball caps…otherwise known as podium caps….though a podium cap would be appropriate for this group.
We'll try to do caps in a future order
The minimum order was pretty high for them, so we couldn’t swing it this time.
Baby-steps :-)
I'd buy one
"The road is our agony, but also our daily bread; and at night, when it is deserted and the moon glistens on the asphalt, the ridiculous dreams of racers like us pass up and down it."
--Dino Buzzati
lol, okay
Like I said, we’ll try to do it in the future :-)
We have a few other projects in mind, too.
all yur projects
iz awesome, keep up the good work
"The road is our agony, but also our daily bread; and at night, when it is deserted and the moon glistens on the asphalt, the ridiculous dreams of racers like us pass up and down it."
--Dino Buzzati
Does this mean the Euros will get their kits before me?
I’m still trying to come to grips with the fact that Frinky doesn’t own a bike…in Holland.
Next thing, R Mc will tell me he doesn’t own guns. I mean, what’s the world coming to?
"Woof, woof, woof! That's my other dog imitation."
lol, no
It’ll open for everyone at the same time, promise. We just have to make sure everything will work out all perfetto-like before we start taking any money.
Yes. It is quite shocking that Frinking has no bike. Is he really Dutch?
Drew, Gavia's making promises she can't keep.
We will not ship to Massachusetts until everyone else has rec’d their kit.
If I don't get my order before Drew I'm cancellling my order
I don’t want to get petty here but c’mon . It’s italian made. Italy is closer to Sweden. I could go on and on…
I am ok with geographical proximity taking precedence,
since it means I will get my kit before Jimbo or Chris. Unless you decide to send me only 59% of it and leave 41% in Italy.
(fucking democracy………)
"Woof, woof, woof! That's my other dog imitation."
Mystery of the black not looking black is solved.
Turns out Pantone Black C isn’t pure black by the numbers – go figure. That’s the color used for the layout (for those interested in design details: layouts were done in Illustrator and Capo requires Pantones to be used for the colors).
But don’t worry folks, we’ll make sure the kits are true black.
Brilliant.
Job well done ladies (and guys who had input, but we really know who was wearing the bibs in this design family).
Twitter username: FitTechEric
Sui was wearing a skirt?
In that case I would like to thank everyone in the entire world that I was not on this committee.
Skirt?
He could have been wearing a kilt. Very manly ya know. (I got your back Sui).
Twitter username: FitTechEric
by The Team Chef on Jan 21, 2010 12:51 PM EST up reply actions
Uh,
no thanks. How bout we see it after you put it on.
Twitter username: FitTechEric
by The Team Chef on Jan 21, 2010 3:56 PM EST up reply actions

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