Cafe Chat: Get to Know Emma Johansson
Emma Johansson is one of the hard-women of cycling, a rider who thrives on the cobbles and crosswinds of Northern Europe. The Ronde van Vlaanderen is her favorite race. She achieved her best finish at the Flemish classic last season when she finished third. She dreams of winning.
Sweden is not one of the traditional cycling countries, a reality that has complicated Emma Johansson’s path to the top level of the sport. Nonetheless, she has steadily climbed the ranks. In 2009, she finished second behind Dutch talent Marianne Vos in the season-long World Cup series, and in 2008, she won a silver medal in the Olympic road race in Beijing. She now races as a favorite to win at the major one-day races on the women’s calender and will rank among the top contenders at the upcoming World Championships in Melbourne.
Last week, I had the chance to chat with Johansson. Animated and friendly, she shared stories from her career, talked about her ambitions for the season, and offered her perspective on the current state of women’s racing. Pull up a chair, pour a fresh cup of coffee, and get to know Emma Johansson.
Emma Johansson grew up in a small town in Northern Sweden. As her first sport, she chose cross-country skiing. The alternative was table tennis. Her parents did not do sports, and in her small town with its large snowbanks, cross-country skiing offered an obvious outlet. In time, the family moved to a larger town and Johansson’s older brother took up mountain biking. Johansson liked the idea of trying something new and soon followed her brother to the bike. She took to it immediately. "I liked the speed and the freedom," Johansson said. Mountain biking offered more variety than cross-country skiing. "With skiing, it’s just snow everywhere. It’s always the same," she explained. "You just see so many things when you ride." There were forests to explore, rocks to hop, streams to cross, and adventures to chase. Mountain biking offered an escape and a chance to see new things.
When the time came to enter high school, Johansson applied to a sports school. In the Swedish system, students choose a career track at the high school level, and by then, Johansson knew she wanted to be an athlete. She received acceptances for both cross-country skiing and cycling. She chose the bike. Her new school brought her first experience with riding a road bike. "I’m never going to road racing," she remembered thinking. "Mountain biking was my sport." It was okay to train on the road bike, but she expected to stick to mountain bike racing.
Then, Johansson won a road race. That victory caught the eye of the Swedish national team. Before, Johansson had always competed as an individual either in mountain biking or skiing. Being part of a team offered a new and rewarding experience for her. She also had to learn how to play the road racing game. "I need
to think," she discovered, and tactics proved the hardest aspect of road racing to master. "It didn’t matter how hard you pull, they’ll still win," she learned. Road racing meant racing not only with the body, but also with the mind. After finishing school, Johansson traveled to Spain in the hope of advancing her career, but women’s races proved few and far between, and she raced against junior men more often than women. She found more luck in the Netherlands where women’s cycling has more depth and more support. Johansson worked as an au pair for a Dutch family while she worked to build her racing career.
Fast forward to the present, and Emma Johansson says she is "still learning." Like last season, Johansson will ride this year for RedSun, one of the smaller teams on the women’s circuit. "I’m getting quite smart," she confided. But she explained that it is difficult to race against the big teams like Cervélo TestTeam and HTC-Columbia, who will very often have more than one rider in the winning move. And while "you can always get better at sprinting and climbing," Johansson said tactics remained an area where she especially wants to improve.
As a rider, Johansson excels in the hilly one-day races. She likes the short, punchy climbs, "up to 4 kilometers." The longer climbs in the 10 kilometer range are "not for her," she admitted. She got her start with international racing in the Netherlands. "If I had gone to Italy, I might never have made it," she said, laughing. "Too much climbing!" The short, steep climbs that punctuate the Dutch and Belgian races suited her to perfection and matched the terrain she had ridden in Sweden. Johansson considers courses with lots of up and down and technical roads to suit her best. Little wonder that she finished second behind Nicole Cooke in the wet, hilly Olympic road race with its tricky off-camber corners. She followed the result in Beijing with a fourth place finish at the 2008 World Championship road race in Varese.
Johansson’s most important victory so far came at the 2009 Ronde van Drenthe in the Netherlands, one of the races in the women’s World Cup series. Her exhilaration at being in the mix with "the bigs" of women’s racing sounded in her voice, and as she recounted the story, hints of her competitive nature emerged. "To win against Marianne Vos in her home country" felt like an especially huge accomplishment to Johansson. On a personal note, she had also just become engaged and was wearing her engagement ring around her neck on race day. "I am superstitious," she confided. What if the race didn’t go well? "Maybe I couldn’t wear it again," she said of her engagement ring. Fortunately, the day ended in victory.
At the end of the 2009 season, Johansson finished second behind Marianne Vos in the World Cup series. The two riders frequently go head-to-head, because they share many of the same characteristics. Both women ride well in the short climbs and hard terrain of the northern classics, and both riders can finish fast from a small group. "She is an amazing rider," Johansson said of Vos. The admiration for her competitor came through clearly in Johansson’s voice. "I see a little of myself in her," the Swedish talent continued. Not only do they share similar characteristics as riders, but also they ride for smaller teams, which shapes their tactics and approach to racing. They frequently have to fend for themselves in the final kilometers of the big races, which requires tactical savvy and strong legs.
Every rider has a race of dreams. For Emma Johansson, it’s the Ronde van Vlaanderen. "I love the Ronde van Vlaanderen," she said. Her passion for the race rang clear. During the racing season, she lives in Belgium between Gent and Oudenaarde, not much more than 5 kilometers from the start of the Ronde. Living in Belgium means she has "lots of supporters" out in force for the Ronde which only adds to the magic of the day. Johansson also trains on the key sections of the race frequently to prepare. Her best result came in 2009 when she finished third behind Ina-Yoko Teutenberg of HTC-Columbia and Kirsten Wild of Cervélo TestTeam. In 2008, she has finished third in the Omloop het Volk. Plainly, the cobbles suit her.
In preparation for the coming season, Johansson spent November and December alternating between the gym, intervals on the indoor bike, and cross-country skiing. In early January, she traveled to Gran Canaria for a ten day training camp where she piled on the volume. In ten days, she did 51 hours of training. She also took two recovery days. It was "train, eat, sleep," she said. In a more typical week of training during the season, she spends 20 hours on the bike. Currently, she is in Norway, where she will do interval work indoors in preparation for another training camp in Majorca, where she will again pour on the volume.
Between training sessions, Johansson traveled to Belgium to meet her RedSun team. Three new riders come to the team this season: Emma Silversides of Great Britain, Marie Lindberg of Sweden, and Hannah Verhaeghe of Belgium. Ludivine Henrion, the current Belgian National Champion, continues with the team, and Johansson noted that
the team is registered in Belgium this year, which makes the Belgian riders an especially important element of RedSun. She characterized RedSun as "stronger than last year," and described the riders as "a group that likes to work together." At the big races, "there’s no question about who the team is going to ride for," she explained. A women’s sports team is a fragile organism. It can all go wrong so easily. One thing happens, and "no one ever forgets," she said with a rueful laugh. Johansson emphasized that the team is "easy" and "relaxed," and it’s clear that the no-drama atmosphere at RedSun is important to her.
Women’s cycling is a difficult business. Certainly, no one is getting rich at it. Johansson was forthright. "I could make more money getting a job here in Norway," she said. Even a big win doesn’t bring much prize money. According to Johansson, the winner of a women’s World Cup race receives €1300.00, which she shares with her team-mates. "€1300.00, split six ways," Johansson said with a resigned note in her voice, as if to say, this is nothing. She said repeatedly that the sport of cycling needs to be more "equal" between the men and women. She would like to see more support from the UCI and race organizers for the idea of putting women’s racing on a more equal financial footing with the men's circuit.
Women’s cycling suffers especially from its near-invisibility on television and in the media. Johansson said without media coverage it was "difficult to give back to the sponsor" and difficult to make a case for why a sponsor should support a women’s team. For some time, she has wanted to build a Scandinavian team, but securing sponsorship has proven insurmountable. For the men’s teams, "it’s different, they’re on EuroSport, they have races like the Tour and the Vuelta," she explained. It’s notably easier for them to draw sponsor interest. Indeed, most of Johansson’s current sponsors are people she knows or people who are passionate about cycling. They aren’t necessarily looking to receive a return on their sponsorship commitment, but instead to support a sport they love. Johansson also said she would like to see more women’s races run concurrently with the men’s races. The crowds come out for the men’s race, they’re drinking their beers, and "look, there’s the women." The media is there, the crowds are there. She called it a special experience for the women to race in front of the big crowds on the famous courses.
Why watch women’s racing? Johansson compared a women’s race to "the last two hours of a men’s race." The races are shorter, which makes for "lots of attacking." She described the big women’s races as very "animated." Certainly, that has been true of the women’s World Championship road races over the past few seasons, where the attacks have come thick and fast.
Watch the women’s World Cup races this season and you are almost certain to see Emma Johansson at the front. She will seek to improve on last year’s second place finish in the World Cup series, and she will need a big season to overcome last year’s winner Marianne Vos. She also has the Rainbow Jersey in her mind. But most of all, she will be dreaming of cobbles, dreaming of the great Flandrian celebration of cycling and of victory on a Sunday in April.
~ ~ ~
You can follow Emma Johansson’s adventures throughout the season on her blog or on her RedSun team website. View a photo collection of Emma Johansson by Tom Tvietan.
Story by Jen See. Thanks to Jens Hagström for his assistance in setting up this interview and for providing background information. Grazie Jens!
Photo, Jonathan Ferrey, Getty Images Sport.
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Comments
I honestly meant he's a big fan and I'm sure he'll like the piece.
I did – well done.
"Woof, woof, woof! That's my other dog imitation."
By God, you're right.
But, given Emma’s desire to win Flanders, she just might have a new fan.
"Woof, woof, woof! That's my other dog imitation."
Aaaah, very nice!
I was wondering who you had lined up :) Off to a good start right away; interesting rider because it could be a beautiful rivalry with Vos at the top of the cycling game for some years to come.
Very much so :-)
It was fun to interview her and hear her talking about Vos. They are an exciting match-up for sure!
Flanders
Are there places that will work for seeing both the womens and the mens races?
"Some people are like slinkies - not really good for anything but they bring a smile to your face when pushed down the stairs."
Good question
We’ll have to have a look-see at the women’s course. It is shorter than the men’s edition and runs ahead of the men’s race.
Compare
http://rvv.be/rvv/elite-women/roadbook/google_maps.rvv?lang=en
http://rvv.be/rvv/elite-men/roadbook/google_maps.rvv?lang=en
i.e. almost identical from Oudenaarde to Ninove.
Follow up
is it practical to try and catch parts of both races? It would be cool to see both groups.
"Some people are like slinkies - not really good for anything but they bring a smile to your face when pushed down the stairs."
Um
The race starts in Oudenaarde. So basically, all that weekend Oudenaarde we will be sharing the roads and cafes with the best women classics riders on Earth. My brain has come to a complete halt.
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
could you rephrase that?
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
I almost fell off the grassy knoll on top of the Muur in Geraardsbergen in 2008
when Emma went past in De Ronde 2008, so yes.
She was trying to bridge to the leaders Arndt and Armstrong. After those two went past I saw an AA Drink (Emma J’s team that year) rider and I was struggling to see if it was Emma. When she made the turn just below me I saw that it was, and that she was only about 20 seconds behind the leaders, I went sort of bananas almost causing me to tumble down the hill onto the road.
An hour or so later the men went by and all the flemish spectators did roughly the same thing as Devolder was leading the race over the Muur.
Yeah it's funny to Americans/English speakers
(and they brought it onto themselves when adding the English “Drink”) but it’s a Dutch/Belgian sports drink manufacturer.
Last year, I parked myself at the Muur all day
Saw not only the men’s pros, but women, juniors and little kids race. Plus, fake eddy merckx (twice!) and countless brave souls getting badgered by the intoxicated crowd. It was all day entertainment.
Later in the week, went and watched the U23s at the Oude Kwaremount and rode out to watch a bunch of kermesses. If you are going over there and riding, make sure to ask where the local crits are. Fantastic to sit outside at a bar and watch the races go by.
The best place to watch both races
The Muur. The ladies come through about 90 minutes before the fellas. I saw both when I was there, as well as a Juniors race iirc.
"Woof, woof, woof! That's my other dog imitation."
Excellent work Gav!
I appreciate the background development — unlike with the men, whose stories we either know or can pretty much guess, the development of a woman’s career is typically more of a struggle, I would think. If nothing else, you have to want it enough to figure out how to make it happen, rather than just showing up at the predictable places and winning.
Just a quick look over at rvv.be, they have the results from past Ronde’s. Looks like she’s made the selection the last couple years. How’s her sprint?
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
She has a decent sprint
Think Bettini / Cancellara. Powerful in a smaller group but not good enough to mix it up with the specialists. Most importantly right now, her sprint is slightly weaker than Vos’s meaning that she needs to get away from her toughest rival before the sprint.
In the Olympic sprint she held off everyone but Cooke, the queen of the uphill sprint.
Agreed
I think Vos has more speed, but Johansson has more power. So, she needs a hard race and a smart tactical move to beat Vos. If they go to the line together, Vos is more likely to win, though not always.
Like any race
the sprint is only at all predictable if they go to the line in the same condition. And even then…
"The only pain I got time for is the pain I put on fools who don't know what time it is." Edvald Boasson Hagen
This was great
Northern Sweden ….. (redundant? like northern north?) brrrrrrrr.
I think having women race on the same day / same course (or same last half, etc) as men and perhaps finishing an hour before is a fantastic, fantastic idea.
A bad analogy: Sometimes during Tour stages, local clubs have talented kids officially race up the last climb maybe 45 minutes before the Peleton. Saw this at Colombiere and at Ventoux (dauphinée) in 2009 . The crowd gets right into it. And it would be MUCH bigger if it was the women pros (IMHO).
Moo
Like the northern part of the country
which I suspect means extra snow. And not all that many people ;-)
Sollefteå
Like 8-900 km north of Jens.
Anyway, what races, besides de Ronde and Fleche Wallonne, are raced on the same day and course for both men and women?
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
by TheFigurehead on Jan 25, 2010 4:02 PM EST up reply actions
Too few, I guess
The issue was raised a few weeks ago when those 2(?) big North-American (Canadian?) races folded. Some people were of the opinion that having the men & women race on the same day/same course is not a good idea. They thought it drew money away from the women’s race.
Well in that case you had two men's races
coming onto the scene possibly cannibalizing on the support for the women’s races already established.
I think one issue might be Tv coverage. No doubt the women get bigger crowds at their race than they might otherwise. On the other hand they are likely to miss out on TV coverage . I think it’s unlikely that even Sporza, who do arguably the best/most ambitious productions of cycle-races, can cover two races practically at the same time.
Plouay had the best coverage
The women’s race on the saturday, men’s on sunday , so the cameras just turned up for the whole weekend. Plus they have lots of other bikey themed things for a few days to draw in the spectators.
It would be nice though
if they could spare a moto for the last 20-30k, rather than the only available footage being that shot from the fixed cameras on the finish line.
So that's how you spell it!
She said the name of her home town and it was like hopeless for me to figure out the spelling. It sounded quite remote.
Cool
For some reason I assumed that the interview would be with an American rider, nice surprise. (Not that I wouldn’t be just as pleased to read about American riders, mind you.)
Mucho respect to anyone who “thrives on the cobbles”. I still have flashbacks to what was supposed to be a light pleasure jaunt….
“Johansson also said she would like to see more women’s races run concurrently with the men’s races.”
I have often wondered why this isn’t done more. Can’t imagine where the development of women’s running or even tennis would be if it weren’t for concurrent events. Surely this would make it easier to extend a bit more media attention to the women as well (not that it would necessarily happen anyway :/ ).
The subject of team dynamics is also interesting. Now I’m wondering about the gender make up of support staff on the women’s side. I’m guessing DSs etc. are mostly male?
The DSs are a bit more even now
What I think used to happen was that women left the sport to find a paying job, whereas the men who DSed on the womens teams were doing it as a sort of apprenticeship, partially funded from what they had managed to save while riding, and hoping to move on to a better paid gig with a men’s team.
The RedSun DS is Heidi Van de Vijver, (Google her). Others I can think of are Diana Ziliute (supposedly, but I keep reading different things) for Safi, Lisa Racchetto for the US National team from time to time (I don’t know the formal arrangement, ’cos she also rides too), Ciska Austin for the South African Toyota team and a couple of years back Leontin Van Moorsel ran the AA Drinks team with her husband Michael Ziljaard. Plus Nicola Cranmer of the old Proman squad just renamed Peanut Butter & Co.TWENTY12 (are these words in the right order? Does it all make perfect sense in California?).
Well
I have a couple Americans in the works, too :-) But I like to go all over the map, to the degree it’s possible. Skype is a beautiful thing, by the way.
The team dynamics thing was funny. I could tell that she had some stories to tell there, but it’s not really the kind of thing I could ask in a first interview, if at all. But then, just about every woman athlete has stories about team silliness, really.
Great to hear that there's more to come
regardless of nationality. ;) Skype is pretty amazing.
Heh, yes, I suppose you can’t exactly prod too much on stuff like that. It really is interesting though, I can only imagine that the potential ridiculousness is heightened by the slightly strange nature of “team” in cycling.
Yep
There’s limits to how much gossiping is possible ;-)
Reportedly, there was some conflict between Emma J. and Suzanne Lungskog (heh, I think I mis-spelled that) in the past over who was going to lead the Swedish team at Worlds. That’s mostly resolved now as Emma J. has grown into her talent.
Yes
And there were some polemica last summer after the nationals where Susanne Ljungskog followed Emma’s wheel, and Emma didn’t want to chase down Jennie Stenerhag (who won) all by herself. Susanne’s take on the matter was that Emma is the better rider and responsible for letting the attack go away. But they talked about it a short while afterwards, and I don’t think there were any problems in Mendrisio.
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
by TheFigurehead on Jan 27, 2010 7:01 AM EST up reply actions
Ah, right
Then maybe she was at home, yelling at the TV :)
Staring at the swim team gets you killed by a gang of dancing ninja men who know how to twirl.
by TheFigurehead on Jan 27, 2010 12:12 PM EST up reply actions
Excellent
Great stories like this are one of the keys to building the fan base for women’s racing. It’s ever so much more interesting when we as fans know about the characters, their lives, and what they’ve gone through to get where they are.
More interviews to follow I trust?
Thanks :-)
Working on a couple more, yes! They’re very fun to do. One, you know about, actually, just had to wait on some scheduling.
For the one interested
Their is going to be a Virtual competition(??) for woman cycling. This will include the races:
Trofeo Alfredo Binda – Comune di Cittiglio (CDM) ITA
Ronde van Vlaanderen / Tour des Flandres – WE (CDM) BEL
Ronde van Drenthe (CDM) NED
La Flèche Wallonne – WE (CDM) BEL
Tour of Chongming Island World Cup (CDM) CHN
G.P. Ciudad de Valladodid (CDM) ESP
Open de Suède Vargarda (CDM) SWE
GP de Plouay (CDM) FRA
Pick 12 riders and who scores the most points win. For further info on when and how you should check out Cyclingfever.com once and a while.
And nice interview Gav!
"Here the high school level of immaturity will be left to hottitude columns and people like myself." Der Phil. H
Great reading Gav!
Love watching and meeting the women and love the usually very different backgrounds they have versus the men. Thanks for helping us get to know who we’re cheering for!
I'm ready for this road season to wrap up. Bring on Cross!
Yes, the women's stories are usually interesting.
It’s rarely a straight-line trip to the elite levels.
A stylish article about a stylish rider... thank you.
"How strange it was to see men doing something beautiful. Something pointless and elegant." Tim Winton, 'Breath'
What a great piece.
I’d never heard of her until Beijing. She had some good results last year; now, after readng this, I will definitely cheer for her.
Bravo Gavia and best of luck Emma.
by Runitout on Jan 26, 2010 4:52 AM EST via mobile reply actions
Wow. That was fantastic Gav
It was even better than i had hoped for. I’ve wanted to know more about Emma since starting to learn more about womens’ teams and racing this season and off season and you have helped tremendously. Now, I just wish I could watch her race on TV…
Yeah, I do wish we could get more video coverage.
Dear UniversalSports, are you listening? We really really really want to watch women’s cycling. Like, really really. Can you make this happen? XOXO, Gav.
Thank you. Thank you.
Women cyclists are truly the unsung heroes of this sport. Folks forget that many have to hold down jobs and also find time to train. Then, as a reward, they receive such paltry winnings. When you watch women race, there is such noticeable passion and drive which is truly inspirational. It’s a shame that race organizers and network TV can’t recognize this and do something about it.
Thank you, Emma, for taking your time to share your thoughts and story with us. Thank you, gavia, for an awesome interview.

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