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Around SBN: The Most Dangerous Division in Sports

Cervelo Sponsors Garmin for 2011

It's official, though I suppose the details are open to interpretation:

Team Garmin-Transitions today announced it will join forces with Cervelo for 2011. Additional details will be released as they become available.

Prior to this announcement Slipstream met with Felt Bicycles, who had the option to continue as the bike sponsor of Garmin-Transitions in 2011. After careful consideration Felt Bicycles chose not to exercise its option.

According to Slipstream Sports: "Felt has been an invaluable partner since the inception of our organization and is truly an exceptional company. Together we achieved quite a bit and we have a tremendous amount of respect and gratitude for the contributions and innovations they have made to our team, organization and to cycling as a whole."

According to Felt: "Our organizations met in good faith to discuss an extension.  After exploring all options, we decided for the good of all parties to move on. We have enjoyed great success over the course of our four-year relationship and we wish the team and its athletes continued success in the future. Felt remains committed to the sport of bicycle racing and the ideal that accompanies professional cycling.Rest assured we will continue to support elite teams and athletes in the future."

Mutual breakup? Are breakups ever truly mutual?

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great...

now I get to see Danielson NOT finish the Vuelta on an argyle clad Cervelo [sigh…]

live to ride, ride to live

by orangekick on Aug 27, 2010 11:56 AM EDT reply actions  

Good

Now I don’t have to be divided anymore. I love my Felt, and now I love it a litle more because they won’t be related to evil Garmin… who’s evil rating just soared. Besides, their argyle was hideous plastered on such a classy bike.

"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton

by sminer on Aug 27, 2010 11:57 AM EDT reply actions  

Evil schmeevil...

…but man, I have to agree with you that the Garmin paint scheme does nothing for any bicycle except make it uglier.

by Ed K on Aug 27, 2010 12:01 PM EDT up reply actions  

hey

it’s easier to spot and pull out of a pileup.

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 12:47 PM EDT up reply actions  

Eerily like Evil Sméagol...

Evil Schmeevil might have to be my new name for JV.

"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton

by sminer on Aug 27, 2010 8:33 PM EDT up reply actions  

Precious...

sideburns or argyle?

"It's a lovely thing, feeling that momentum. If you're lucky, it's also about grace." Tim Winton

by sminer on Aug 27, 2010 8:35 PM EDT up reply actions  

"After exploring all options, we decided for the good of all parties to move on."

Ah, the non-refusable offer.

Badger, badger, badger, badger, badger, badger...

by TheFigurehead on Aug 27, 2010 12:16 PM EDT reply actions  

“we can ride your bikes next year too but we’re just going to paint them even more argyle”

[sound of contract ripping]

by Jens on Aug 27, 2010 12:20 PM EDT up reply actions  

LOL!

I’d bet money that was exactly what happened.

by Ed K on Aug 27, 2010 12:52 PM EDT up reply actions  

Suddenly it makes so much more sense why Sastre went to Goex

but still many questions.

Catlike or Giro?
Cervelo bikes painted w/ Argyle, or Garmin finally loses affinity for Vaughters’ sweater-vests?
Un-officially the most Canadian team in pro-tour history?
Where do all the riders go?
If all these teams unite (Cervelo-Garmin) (Lampre-ISD) (etc. etc.) who gets all the open race spots?

by LawrenceS on Aug 27, 2010 12:23 PM EDT reply actions  

Lampre-ISD didn't merge, still two teams

ISD now sponsors Lampre and the old ISD-Neri is now Farnese Vini-MCipollini (and apparently in the market to sign Danilo Di “Ican’tbelievehe’snotbannedforlife” Luca)

by Jens on Aug 27, 2010 12:30 PM EDT up reply actions  

rofl

Catchy nickname, that Danilo.

by Jen See on Aug 27, 2010 12:32 PM EDT up reply actions  

Well

it fell between “Il Killer” and “Ican’tbelievehe’snotinprisonwithVitoTaccone”

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 12:49 PM EDT up reply actions  

does Garmin ditch Mavic too?

and it will no surprise to see Geox on Rotor cranks and chainrings

by R Mc on Aug 27, 2010 2:38 PM EDT up reply actions  

Can't see any reason to ditch Mavic.

Cervelo doesn’t come with a wheel brand, do they?

by Ed K on Aug 27, 2010 2:41 PM EDT up reply actions  

True, but I'd bet...

…Mavic has already paid a fair bit to pry Garmin away from that company this year. You think that’s likely to stop?

by Ed K on Aug 27, 2010 4:10 PM EDT up reply actions  

They won't...Zipp is probably looking to cut back on so much Pro Tour sponsorship

because apparently the price-tag to even keep Garmin was going to be huge. Might just be down to Saxo (maybe) next year

Tommeke!, Tommeke!, Tommeke!, Tommeke!

by Vlaanderen90 on Aug 28, 2010 12:51 AM EDT up reply actions  

Be very afraid

…when the evil sideburns combine with the God of Thunder

by paisley on Aug 27, 2010 12:34 PM EDT reply actions  

So,

all these Felts…where do they go now?

by swells on Aug 27, 2010 1:08 PM EDT reply actions  

A Guess

http://www.slipstreamsports.com/2009/11/11/team-bikes-for-sale

"It was getting colder and colder as we went up. About halfway up, I started to go a little backwards and as I passed Thor he looked at me and said, "If you lose my wheel I will smash you." I took his wheel and found an extra gear." João Correia

by jsallee00 on Aug 27, 2010 1:12 PM EDT up reply actions  

and remember

if you’re buying, what pro racers do to their bikes…

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 1:25 PM EDT up reply actions  

OK

that would be sweet.

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 1:28 PM EDT up reply actions  

good Q

Can Cervelo sponsor pro men, pro women and U23 men?

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 1:25 PM EDT up reply actions  

They can supply the bikes for all three...

"Oh man, it’s going to take days to kill all these people!"

by ncrow on Aug 27, 2010 5:35 PM EDT up reply actions  

Egg on my face

My Felt source emailed me to apologize for miss-leading me.

"When fascism comes to America, it will be wrapped in the Flag and carrying the Cross."
--Sinclair Lewis

by MavicMoto on Aug 27, 2010 1:33 PM EDT reply actions  

Nice of him to follow-up

and still, good for you for asking the question.

by paisley on Aug 27, 2010 1:35 PM EDT up reply actions  

Hey

they have the right to make their own announcements, which can only be done by denying and “misleading” up until they’re ready to speak. Nice of them to apologize, which is more than usually happens I’d guess.

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 1:50 PM EDT up reply actions  

Speaking of Garmin bikes

if they keep the Argyle….they should Cervélo it. This would be my submission to their design director. Lose the Orange and Blue, and keep the Cervélo colors.

GarminCerveloSml

by LawrenceS on Aug 27, 2010 1:48 PM EDT reply actions  

+1

"Ants don’t worry, they operate like a fantastic team, they accept obstacles and deal with them in a positive manner, they don’t complain and remain positive. An ant doesn’t work on emotion, is proactive and always chooses the ant role."

by ant1 on Aug 27, 2010 1:50 PM EDT up reply actions  

Not happening in those colors

I’d guess. Garmin seem pretty attached to their design concept. Personally I don’t blame them. How many black and red teams are there already? Caisse (was), Shack, BMC…

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 1:52 PM EDT up reply actions  

You're probably right

but those garmin kits are f-ugly. They stand out for sure, but from a product design point of view, Cervélo takes them hands down.

Plus, part of a merger is compromise. Those Cervélos in blue and orange argyle is just wrong if you ask me.

by LawrenceS on Aug 27, 2010 2:00 PM EDT up reply actions  

i like the orange and blue argyle

but can definitely see why some might not. i would suggest that it wouldn’t be as ugly as this cervelo design.

"Ants don’t worry, they operate like a fantastic team, they accept obstacles and deal with them in a positive manner, they don’t complain and remain positive. An ant doesn’t work on emotion, is proactive and always chooses the ant role."

by ant1 on Aug 27, 2010 2:04 PM EDT up reply actions  

(Link needs copying and pasting into new window because they’re blocking outside referrers. Bastards.)

Ceci n'est pas une signature.

by tedvdw on Aug 27, 2010 2:06 PM EDT up reply actions  

works for me

but i have no idea how the internet works. anyway, it’s the white frame color with the little red, yellow, green and blue circles for those of you who have trouble following the link.

"Ants don’t worry, they operate like a fantastic team, they accept obstacles and deal with them in a positive manner, they don’t complain and remain positive. An ant doesn’t work on emotion, is proactive and always chooses the ant role."

by ant1 on Aug 27, 2010 2:11 PM EDT up reply actions  

Oh it worked for me, too

when copying-pasting instead of directly clicking. And now it works like intended because the picture is already cached by the browser.

Ceci n'est pas une signature.

by tedvdw on Aug 27, 2010 2:17 PM EDT up reply actions  

Agreed.

I really like Slipstream, but I will never buy any Slipstream stuff until they get rid of that gawd awful color combo. Yes, I know they’re from Colorado, but the Broncos color combination is, was, and forever shall be HIDEOUS.

by Ed K on Aug 27, 2010 2:36 PM EDT up reply actions  

I have four of their pint glasses.

And, come to think of it, a couple of t-shirts. And socks. But I really like the pint glasses.

I really do not understand the truth.--Riccardo Ricco (per Google Translate)

by majope on Aug 27, 2010 2:51 PM EDT up reply actions  

Yep

perfect for letting that vodka breathe…

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 2:57 PM EDT up reply actions  

I have

Ceci n'est pas une signature.

by tedvdw on Aug 27, 2010 3:52 PM EDT up reply actions  

You also

have a relationship to oranje that doesn’t translate in other countries. Starting with your frame.

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 4:11 PM EDT up reply actions  

This

is true.

Ceci n'est pas une signature.

by tedvdw on Aug 27, 2010 4:12 PM EDT up reply actions  

Starting with the frame?

I thought it started back in the 15:th century or something?

by Jens on Aug 27, 2010 4:16 PM EDT up reply actions  

From Anthony McCrossan

Sounds like good news:

More news on Cervelo today. Team will be Garmin-Cervelo. Slipstream Sports will also run U23 and womens team in addition.

Badger, badger, badger, badger, badger, badger...

by TheFigurehead on Aug 27, 2010 3:20 PM EDT reply actions  

You just have to know what buttons to push
I suppose if Cervélo womens team went away Bob Stapleton would be the undisputed ruler of women’s cycling?
@jenscerFri 27 Aug 21:14 via TweetDeck
More news on Cervelo today. Team will be Garmin-Cervelo. Slipstream Sports will also run U23 and womens team in addition.
@antmccrossan Fri 27 Aug 21:16 via Twitter for BlackBerry®

by Jens on Aug 27, 2010 3:35 PM EDT up reply actions  

Thank you, Jens

for saving the team!

Ceci n'est pas une signature.

by tedvdw on Aug 27, 2010 3:56 PM EDT up reply actions  

under two minutes?

Including production and legal review? Yep, that has to be a record.

"Good thing I never said out loud that I was pulling for France, before this all started." -Mark Blacknell

by Chris Fontecchio on Aug 27, 2010 4:11 PM EDT up reply actions  

I can hear Vaughters hiss "Stapleton!"

Like Seinfeld hissed “Newman!”

Badger, badger, badger, badger, badger, badger...

by TheFigurehead on Aug 27, 2010 4:14 PM EDT up reply actions  

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