So the guys at DC's November Bikes want more people to know about their new Hot Buns Cross frame. And how do you achieve that? You give a built-up one away. Now, to review, we're not talking about this:

via http://www.flickr.com/photos/ozmafan/

But this:

via www.novemberbicycles.com

How does this work? Well:

If we get 20 people signed up, someone out there is going to get one heck of a sporty and fashionable baseball hat. 42 people and some lucky sailor will have a shiny new set of nearly weightless titanium skewers show up on his doorstep. 485 people and it’s a set of FSWs (winner’s choice of clincher or tubular).

And if we get to 2345 sign ups, we’re giving someone a bike. Not just any bike: the brand new, mud shedding, turn carving, race winning, cinnamon frosted, opposite sex (or not, depending on your wish) attracting, series leader jersey wearing, carbon fiber having HOT BUNS Original Recipe Cross Bike!*

How big the prize is depends on how many people you tell about November Bicycles, the HOT BUNS and this here promotion.

See the full prize list here.

Now, this is apparently only open to US and Canadian residents who are not living in Quebec.* But November has customers all over the world, and something tells me you could probably find a way to make it work.

So why am I using a whole post to shill for a commercial venture? Well, I'd like to say it was because they bought me off with a cx bike, but the truth is that I just like the company. And by "company", I mean the two guys that make it up (albeit with the help of a few local builders). If you want a sense of why, just check out their company blog. We need more like that in the industry.

So check 'em out.

*I'd normally use this as an opportunity for a gratuitous shot at Quebec, but I kinda like all the PdC'ers from Quebec.