Opening in Participating Theaters 10/23/2012. "The Levi Effect is the true story of Levi Leipheimer’s ascent up the ranks of cycling’s elite. Honest and un-censored, this personal account will share not only the agonizing competition of a grueling sport, but also the enduring legacy of Levi’s charitable efforts." Link if Participating Theaters: http://www.fathomevents.com/upcoming/alllocations.aspx?eventid=1137 I actually tasted a little bit of puke while posting this. . . . .