FanShot

Sky extends sponsorship to 2016

30

Good news: Sky are continuing to pump money into British cycling sponsoring the pro team, track team, British Cycling generally and lots of general cycling events. In some ways they seem to be trying to follow the Rabobank model. What's pleasing is that the interest in cycling seems to have survived the demise of James Murdoch who is apparently crazy for the sport. Apparently his replacements - cycling interest levels unknown - still see this as worthwhile.

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