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Help support Specialized-lululemon - join Velocio Sports' Project X

Doug Pensinger





This is really interesting. The video explains it all, but basically, as the 3-year deals with Specialized and lululemon are coming to an end, Specialized-lululemon 's boss Kristy Scrymgeour is trying something new - it's not only crowd-funding to support the team, it's also engaging cycling fans as members of the club, and doing their best to raise the profile of women's cycling - this is what they say:

"We want to build a link between the recreational cyclist and the pro rider to create an engaged community; by making the team accessible and essentially sponsored by its fans. By building the fan base around the team, we are in turn bringing more exposure to the sport."

Head over to their indiegogo fundraising page, even a dollar will help and get you membership - and read more about it in this Bicycling Magazine article. I think it's great, and wish them all the best.

(If you want more persuading, have a look at the Slulu Voodoo series of videos on the Speicalized Youtube - including Carmen Small & the team demonstrating echelons and pacelines with attack biscuits...)