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Versus Goes Nearly 100% Live in Cali

The Lance Effect? If so, let's just say I'm a beeeeeg fan:

For the First Time Ever, VERSUS will Air Live Weekday Coverage of the United State's Top Cycling Event and Lance Armstrong's Second Race of the Season

NEW YORK, N.Y. (January 22, 2009)-VERSUS, the network that celebrates real competition and the home of professional cycling in the United States, announced today it will air wall-to-wall coverage of the fourth annual Amgen Tour of California, Lance Armstrong's second race of the 2009 cycling season.  Now in its third year of televising the race, VERSUS will air all nine days of the event, including live coverage of the middle stages for the first time, beginning February 14 at 5 p.m. ET.


Not sure this is news; UMWolverine posted a brief version of this schedule last week, so h/t there. Also, the weekend schedules are a mix of tape-delay and live, by which I think they'll be live at the stage finish after a condensed tape-delayed coverage of the bulk of the stage.

Anyway, I thought this was post-worthy because Versus (Vesus!) is spamming the media today announcing this breakthrough, which makes me want to think in terms of hidden messages, like how the cameras will be following Lance live wherever he goes. Like, say, the Giro d'Italia. Maybe I'm dreaming, but you don't get anything if you don't ask, so Versus, can you please show the Centenary Giro live? You'll forever be known at the Cafe as the Best TV Network Ever if you do. I promise.