The Giro d'Italia is getting crazy with the social media this year. If you aren't following them over on Twitter @giroditalia, what are you waiting for? This week, the Giro has announced a contest, Be the Next Fighter. Fun with social media, Giro stylie!
The contest runs from 21 November through 28 November and invites fans of the Giro to submit photos of themselves to the Giro d'Italia Facebook page. Fifteen fans will make the first cut, and a vote will determine the three finalists.
The winner of the voting will represent the Giro d'Italia in its advertising efforts, and the Giro will announce the "Pink Fighter" on 15 December. The campaign is part of the Giro's effort to reach out to fans through social media. Earlier this fall, the Giro invited the tifosi to vote on the race's Queen Stage that includes the Passo Stelvio and the Passo di Mortirolo.
The 2012 Giro d'Italia begins in Herning, Denmark on 5 May 2012 and concludes in Milano on 27 May.