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Many would think it is a celebrating rider crossing the finish line or an enthusiastic fan cheering his/her favorite rider.
It is in fact........ Leif Hoste. And it originated in a Kuurne-Brussel-Kuurne livethread in 2008. The then likeable flemish hardman was, in typical bikerider style, expressing his discontent at the lack of cooperation in a group with frantic armwaving. And with that a timeless symbol of snark was born.
Sometime thereafter the wonderful Veloki together with Chris and Gavia made it into the logo that is now on flags and Podiumcafe kit and more. All thanks to Leif Hoste, and Kuurne-Brussels-Kuurne